The World's First Official SEGA Store Opens in Shanghai on May 1!

SEGA is thrilled to announce that SEGA STORE SHANGHAI, the world's first official SEGA store, will open inside the shopping mall Bailian ZX which located in the center of Shanghai on May 1, 2025.

The pop-up store set up between January 25 and March 15 will be making a comeback as a renewed permanent establishment in Bailian ZX. Check out SEGA STORE SHANGHAI for an immersive in-store experience curated by SEGA and ATLUS—featuring original local merchandise, a game demo section, and a host of upcoming events.

Stay tuned as we continue to look into new ways of making content more accessible to fans around the globe.

©SEGA

SEGA STORE SHANGHAI Store Overview
Location: 1F Bailian ZX, East Nanjing Road, Huangpu District, Shanghai, China
Official Social Media: Weibo https://weibo.com/u/7974207816
           Red https://www.xiaohongshu.com/user/profile/677f404a0000000006013c27